PharmaS at the Vitafoods Europe 2015 International Trade Fair
ZAGREB, May 13, 2015 – Vitafoods Europe 2015, the largest trade fair for the manufacturers and suppliers of raw materials for nutraceuticals, dietary supplements, functional food and drinks, and the natural beauty product industry, took place in Geneva from May 5th to May 7th. Three Croatian companies – PharmaS, Apipharma, and Nemus Lex, members of the Community of Dietary Supplement Manufacturers and Wholesalers at the Croatian Chamber of Economy (CCE), presented their products at the fair.
“The reactions to our products were very positive. Immediately after the trade show we had several serious contacts related to the launching of our products on external markets in Europe, and also outside its borders. This is in fact the best indicator that exhibiting at trade fairs like Vitafoods is strategically very important for a company,” said Tomislav Maričević, Director of Consumer Healthcare.
Dina Štern, the Manager of PharmaS Consumer Healthcare Product Group, welcomed the initiative by the Croatian Chamber of Economy to gather Croatian companies with the aim of presenting their business collectively. Dina further explained that PharmaS, as a young and one of the fastest growing pharmaceutical companies in the field of dietary supplements, recognised the importance of participating and presenting their activities at the Vitafoods trade show, one of the largest trade shows of this kind in Europe. “Since our strategic guideline is to enter external markets, Vitafoods is an ideal place to present our portfolio,” stated Štern.
The Community of Dietary Supplement Manufacturers and Wholesalers at the CCE was founded this year in order to strengthen activities which aim to improve the business and the business environment of members and promote the common interest in the fields of manufacturing and launching products on the dietary supplement market. One of the important tasks of the Community is to present collectively at the Vitafoods trade fair where manufacturers and suppliers of dietary supplements from all over the world gather in order to agree on new business activities. The fair gathers over 750 exhibitors from across the globe and more than 14,000 visitors who have the chance to find out about the latest achievements in this field.